Facebook for Financial Advisors: A Social Media Marketing How-To Guide
With 70% of U.S. adults using Facebook, a platform is an essential tool for financial advisors looking to reach new potential clients. If you’re just starting to build a social media strategy, this is...
View ArticleLinkedIn for Financial Advisors: A Social Media Marketing How-To Guide
LinkedIn boasts 303 million monthly active users, many of whom are high-earning professionals who could definitely benefit from financial planning and wealth management services. It’s also one of the...
View ArticleYouTube for Financial Advisors: A Social Media Marketing How-To Guide
As the world’s most popular video-sharing network, YouTube is a great place for financial advisors to showcase your expertise in an engaging way so that when viewers are ready to work with a financial...
View ArticleTurning Clients into Centers of Influence for Financial Advisors: 5...
According to the 2021 RIA Benchmarking Study from Charles Schwab, referrals accounted for about 62% to 72% of asset growth from new clients but fewer than half of advisory practices had a referral plan...
View Article4 Essential Components of an Effective Referral Program for Financial Advisors
Despite being client referrals being used in 93% of practices, just 20% of financial advisors proactively solicit referrals and even fewer have a clearly defined referral program in place, according to...
View ArticleInstagram for Financial Advisors: A Social Media Marketing How-To Guide
Instagram boasts more than one billion monthly users. The photo-centric social media platform might not seem like the most obvious choice for financial advisors but many finance professionals have...
View Article5 Best Practices When Building Websites for Financial Advisors
In today’s digital world, having a functional and up-to-date website is no longer optional for financial advisors. 76% of consumers check a business’s website or social media before any in-person visit...
View Article5 Keys to Setting Up Effective Google Ads for Financial Advisors
Google is the most visited website in the world thanks to its dominance in the search engine market, where it accounts for a whopping 92% of global searches. An organic search engine optimization...
View Article4 Tips for Effective Cold Emails for Financial Advisors
Across all industries, only about 24% of cold emails ever get opened and even fewer get a response or a click-through to the landing page. That’s why advisors are always looking for ways to streamline...
View Article4 Ways to Automate Marketing Strategies for Financial Advisors
Marketing strategies for financial advisors can be tough. In such a relationship-centered industry, every minute you spend marketing is a minute you aren’t spending strengthening your relationship with...
View ArticleThe 3 Best Time Tracking Tools for Financial Advisors
On average, financial advisors spend about 43 hours a week working, but only about half of those hours are spent on client-related activities like meetings and client servicing tasks. Interestingly,...
View ArticleWebinars for Financial Advisors: X Ways to Generate Leads with Free Webinars
Webinars for financial advisors are a great tool for generating and converting leads for your practice. The low cost, convenient format gives you an opportunity to showcase your expertise and build...
View Article6 Questions for Financial Advisors to Ask Clients to Build Trust and Loyalty
A Morningstar survey of clients who had recently fired their financial advisors found that 32% cited the quality of financial advice or services, and 21% said it was due to the quality of their...
View ArticleFinancial Advisors for Young Adults: 4 Insights for Serving the New...
Over the next few decades, an estimated $68 trillion in wealth is going to transfer from baby boomers to their children and grandchildren, representing the largest wealth transfer in history. So,...
View ArticleHow to Use Behavioral Finance Concepts in Coaching Clients
Did you know that Daniel Kahneman, a Nobel Prize-winning expert, found that people’s money choices are 90% emotional and just 10% logical? This significant finding underscores the vital role of...
View ArticleHow to Check Your Client’s Identity (Against AI Technology)
The data is clear: According to a study by Sophos, 94% of cybersecurity and IT leaders across 14 countries encountered a cyberattack or security breach in 2022. But there’s a looming concern we, as an...
View ArticleHow to Add Value to Client Relationships
Did you know that 72% of clients leave financial advisors due to poor communication? Transforming your client relationships from transactional to transformational has never been more crucial....
View ArticleHow to Navigate Clients’ Anxiety Around Change (Guide)
Did you know that a notable 64% of Americans report feeling anxious or stressed about money? This statistic has been underscored by multiple surveys, including the 2022 Policygenius Financial Anxiety...
View ArticleHow to Mitigate Transference and Countertransference Issues
Did you know a striking 97% of employers value soft skills as equally or more crucial than hard skills? This insight significantly applies to the financial advisory domain. Top-performing financial...
View ArticleCustomer Advisory Board Best Practices (Financial Advisors)
In the dynamic field of financial advising, every insight can propel you from the ordinary to extraordinary growth trajectories. Are you aware that an overwhelming 86% of businesses report that having...
View ArticleHow to Differentiate Your Financial Advisory Business (Stand Out from the Rest)
How can you ensure your clients place their trust in you? The CFA Institute's latest findings are telling: 86% of institutional investors and 60% of retail investors highly trust financial services,...
View ArticleHow Future Self-Continuity Affects Financial Planning
Are you aware that your perception of your future self can significantly influence your financial decisions today? According to a study by Hershfield et al. (2011), individuals who feel a stronger...
View ArticleFinancial Advisor Value Statements: A Key to Client Relationships
Did you know that according to a survey, only 36% of the U.S. workforce was engaged in their organizations in June 2021, with 15% actively disengaged? The lack of engagement often results from the...
View ArticleNavigating the Biggest Problems Financial Advisors Face
Are you aware that 91.7% of financial advisors are small businesses, managing less than $1 billion in assets? As a financial advisor, you are part of a rapidly growing industry that faces unique...
View ArticleHow to Develop Client Intimacy During Virtual Financial Planning
Imagine connecting with someone in a way that transcends the physical distance between you, creating a bond that not only fulfills your professional needs but also feels personal and genuine. With...
View ArticleMarketing 101: Brand Building for Financial Advisors ([year])
How do you differentiate yourself in a crowded market? This is a question that financial advisors grapple with daily. In an industry where a large percentage of consumers start their journey with an...
View ArticleTime Blocking Techniques: A Guide for Financial Advisors
Are you maximizing your efficiency and client satisfaction as a financial advisor? A survey revealed that while the majority of business owners (63%) work more than 50 hours a week, they would prefer...
View ArticlePurpose-Driven Marketing: The Financial Advisor's Guide
Did you know that according to a study, shared values are a significant factor in building relationships between customers and brands? As a financial advisor, purpose-driven marketing can be your key...
View ArticleIdentity Theory in Marketing: The Financial Advisors Guide
Did you know that aligning your marketing strategies with the identities of your clients can significantly amplify their effectiveness? Top financial advisors recognize that beyond the numbers and...
View Article4 reasons why Prospects Will Hire you and Not the Next Advisor
Potential clients aren’t interested in your products. Nor will they decide to work with you based on your expertise or your experience. These ‘hard’ skills are skills all advisors should have in their...
View ArticleThe Role of Niche Targeting for Financial Advisors (Updated)
Did you know that in the increasingly competitive financial advisory market, carving out a niche could be the key to standing out and securing your success? According to the latest CEG Worldwide...
View ArticleFinancial Advisor Meeting Checklist: Maximizing Efficiency
Did you know that executives now dedicate nearly 23 hours per week to meetings based on a study from Harvard Business Review? This number has been on the rise since the 1960s. Efficient and productive...
View ArticleHow Financial Advisors Can Use Blogging to Gain More Clients
Want to gain more clients? If you already have a website, then blogging can definitely help, seeing that those who blog get 55% more website visitors than those who don’t. As you know, the more website...
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